In determining what a good deal is, the answer depends upon the end result desired. Negotiating real estate is a predictable business, and true analysis is what professional insiders rely on as their main tool to predict payback and yield for income-producing properties. Whether its land, multi-family or a simple investment hold, it must be worth the process and effort to move forward with that maximizes the results for all parties. All transactions are different, and experience over time yields another tool called instincts. This natural tendency sometimes alienated should be considered more often in what makes sense. This is an all-important, qualifying asset in determining the right deal at the right time for the right client. Nothing in commercial real estate is totally absolute, but the utilization of true analysis coupled with instincts can be fairly close in honoring any clients’ best interest.